So you have done all the hard work to create an online course. Well, that is actually the easy part. Now you have the hard part of actively inspiring students to sign up for your course. Targeted marketing techniques must be used to attract students to online learning courses. You can entice students to sign up by helping them, by making an early connection with the course materials and you as an instructor.
Here are some of the methods to make the connections with your target students
Start an Online Community
As you create your course content, start an online community and take students’ views into account. Through this open community, you can allow everyone to comment or share their opinions. Now you can establish a working relationship with students and understand how they think and perceive the course.
You can create such dedicated learning communities on social media platforms like Facebook, Google+ and LinkedIn. Such real time collaboration with your students will make you as preferred learning choice.
Be a part of Online Education Forums
Students share their educational and career related queries on social media platforms and various online forums. Using these forums they reach out to peers and guides. There are many specific forums for each field like MathForum.org, WorldLiteratureForum.com, DreamInCode.net/forums, GameDev.net and WritingForums.org. These are excellent educational forums for both students and educators.
Give a free trail session for students
Offer a sneak preview to prospective students, so that students can experience the course. A glimpse of your course will give students an opportunity to check the course content and judge how it might help them. You can provide sample video lecture and assignment. You can create awareness of the sneak peek by providing the same across the major social media platforms.
Create a Social Media Campaign
Increase interest in your course by running social media campaigns. Such campaigns can be run on social media platforms like Facebook and search engines like Google. If your niche segment has online communities, then you should target them as well. You can hold an ‘Ask Me Anything‘, or AMA, campaign on Reddit and Twitter to answer questions in real time.
Increase your efficiency of support
Students generally look for mentor or guide rather than instructor. That is why you should assure them that you will support their educational journey. Explain them the special assistance you will provide, including course assistance, homework help and one-on-one online classes.
Send news letters to students regularly
Many people think that news letters are old fashioned, but there are hardly anything better than this to find students online. You should target the existing and prospective students through emails. Speaking directly to your students will lend an air of authenticity to your online course and boost you as a qualified educator.
Word Of Mouth Advertising is helpful
Encourage your students and followers to share your social media posts to their friends and followers. Ask them to refer their friends, family and community to your course. You can also think of referral programs or discount coupons.
Build Interest among students In Your Courses
Above all, you must think how your students think and accordingly target them. Then only you will be able to build interest in your online course. When talking to your students, you must always present the immediate benefits. When talking to their teachers and parents, you should present the long term benefits. Similarly you should change your message according to your audience.
These simple but often ignored techniques will help you in find students. This will end up paying dividends as your classes become more popular and you develop a full course catalog.
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