Engaging Students on Social Media: A Risk or Opportunity for online tutors?
Social media is big thing in online space right now. Majority of our target audience communicates, collaborates and engages with each other using social media. The buzz around social media might make online tutor feel that it is the medium to engage with students.
Many tutors face dilemma over the usage of social media. While evaluating its usage, tutors do get into a confusion of choosing between tangible and intangible outcomes. Same questions again arise while deciding marketing strategies and sales planning works.
Given the pressure to use social media as a marketing tool to generate revenue, most of the tutors underutilise social media. At the same time, they underestimate its usefulness.
Broadly speaking following are the concerns revolving around usage of social media
- Technological Challenges: Some tutors feel that encroachment of social media in every aspects of life has potentially damaging implications.
- Confidentiality: Social media is build on assumption that you want to share information. This is a serious concern for many tutors to share internal information and relevant data in public domain.
- Loss of control: Social media practically allows anyone to say anything to anyone in public domain. This might lead to a situation, where the tutors are unable to lead the discussion in the direction they want to.
- Information Overload and Tracking: Social media has drastically increased its horizon in last few years. Thus capturing so much information, that many times genuine and relevant information gets lesser attention than required.
These criticism are valid in some cases. All the major social media channels provide a wide range of tools for different usages. Many tutors have used social media very effectively for brand building, student engagement and community building. Tutors basically need to understand which social media tools to use and how to use.
Having said this, there are more critics of social media’s use in academic world than its advocates. Here tutors need to adjust their approach keeping in mind the critics. If you need to rephrase, reenergize and reassure your potential students through social media then do it. Effective social media usage requires production, usage and consumption of relevant knowledge. If you use it correctly, social media can provide variety of channels to facilitate the engagement and collaboration with your students.
Contrary to popular perception, social media is not just a medium to share information to everyone out there, it also provides users tools, filters and conversation enablers. Using these, tutors can engage in informal communication with their students.
To conclude, all social media platforms provide an additional channel to connect with your target audience. Unlike classrooms, here you can talk with them in more informal fashion. This has potential, not it is totally up to you, how to use it.
myTutoring has one of the best socially contectable online tutoring platforms. We have many features, which you can use to better connect with your students on social media. Book a free demo session today and learn about all the features now.